Peter Rabbit will be joined by three additional characters throughout 2017. All four designs will find their way into UK publics’ pockets and purses later this year
The Royal Mint has today announced that four new designs will be added to the Beatrix Potter collection for 2017. The 50p coins, finished in full color, will be released over the course of 2017 to supplement the 2016 collection that celebrated the much-loved author’s 150th anniversary.
The 2016 collection gave pride of place on British coinage to Peter Rabbit, Jemima Puddleduck, Squirrel Nutkin and Mrs. Tiggywinkle. The range was enormously popular and the colored commemorative coins sold out within days from The Royal Mint website.
The 2017 collection, developed in collaboration with Penguin Random House (publisher of Beatrix Potter’s Tales) will once again kick off with a famously cheeky character from Potter’s books – and arguably one of the most recognizable children’s literary creations ever – Peter Rabbit himself. This will be followed by Benjamin Bunny, Tom Kitten and Mr. Jeremy Fisher, all re-imagined in full color to fit onto a beautifully-finished commemorative coin.
The masterful, hand painted style of Beatrix Potter’s original illustrations will be captured on the silver proof coins by vivid color printed designs. Capturing the intense red of Jeremy Fisher’s jacket, the blue of Tom Kitten’s pajamas and the green of Benjamin Bunny’s hat.
Designer for The Royal Mint, Emma Noble, was chosen to immortalize Potter’s much-loved illustrations for the 2017 coin collection. In addition, to the first Beatrix Potter collection, Emma has previously worked on coins commemorating the 60th anniversary of The Queen’s coronation, Remembrance Sunday, and King George I.
Anne Jessopp, Director of Commemorative Coin at The Royal Mint commented: “While we always knew that the Beatrix Potter characters would be a huge hit, the enormous popularity of the 2016 set exceeded everyone’s expectations. The coins sold out almost instantly as people raced to collect a complete set of the four friends. We’re delighted to be able to present another group of her exquisite characters, giving them a new lease of life on our specially-designed colored commemorative coins.”
Each coin’s obverse side bears the fifth definitive portrait of The Queen by Royal Mint Engraver Jody Clark, first introduced to UK coinage in 2015.
Thomas Merrington, Brand Manager for Peter Rabbit at Penguin Ventures said “We are so delighted to be working once again with The Royal Mint on a new series of Beatrix Potter coins. The success of the original range is testament to the incredible craftsmanship and attention to detail that Emma Noble achieved in her designs and also to the love and affection shown towards Beatrix Potter’s characters by the general public. We can’t wait to see which of the new character designs will be most popular.”
The Tale of Miss Potter
Beatrix Potter defied Victorian convention to live an extraordinary life. Against all odds she became a successful author and illustrator of the world-famous little tales; a celebrated artist; an astute businesswoman and a serious conservationist. When Frederick Warne & Co. (today an imprint of Penguin Random House) released The Tale of Peter Rabbit in 1902, it was an instant success, and was followed by 22 further tales.
Benjamin Bouncer and Peter Rabbit
In 1890, Beatrix added a rabbit, Benjamin Bouncer, to her family of animals. He was followed by a bunny named Peter in 1893, whose tale she first told in an illustrated letter to one of Annie Moore’s eight children, Noel, later that same year. In 1901, she published a small book of Peter’s tale herself, intended for family and friends, but in 1902, Frederick Warne & Co. published the first commercial edition of her work. Her story of four little rabbits named Flopsy, Mopsy, Cottontail and Peter has since captured the imaginations of millions of children around the world.
About Peter Rabbit™ and Beatrix Potter
The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator Beatrix Potter in 1902. The story has never been out of print since then and has sold in excess of 45 million copies globally. Beatrix Potter personally oversaw the launch of subsequent products, making Peter Rabbit the oldest licensed character in history. Today over two million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared in books and products in more than 110 countries throughout the world. On her death, Beatrix left an incredible legacy of land and property to the care of The National Trust to ensure that future generations would continue to enjoy the countryside that she was so passionate about as well as the much-loved characters and stories that were created over a lifetime.
Penguin Ventures (part of the Penguin Random House Group) is committed to growing and protecting The Peter Rabbit™ brand and together with licensing agency, Silvergate Media, manages The World of Beatrix Potter™, one of the world’s longest running and largest international literature-based licensing programs. www.peterrabbit.com
PETER RABBIT™ © Frederick Warne & Co. Limited and Silvergate PPL Limited 2017. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.
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