by Al Doyle –  exclusively for CoinWeek.com …….

In recognition of the strong and growing market for precious metals, eBay and APMEX have teamed up to launch the APMEX Bullion Center on eBay. Beginning October 16th, eBay customers will be able to access APMEX’s inventory and current prices from the home page of the popular on-line marketplace.

eBay general manager of emerging verticals Gene Cook explained how the two well-known firms came to an agreement.

“We have been aware of each other for some time,We initiated a deeper conversation and did our due diligence. Bullion is a key traffic driver for us…. We have definitely seen that it helps the collectible coin volume as well as other categories.  We think it’s a big deal for our broader selling community on eBay.”

As eBay recognizes the importance of coins and related items in the firm’s overall business volume they have also reached out to the numismatic community.  John Albanese , founder of Certified Acceptance Corporation (CAC) observed,  “eBay has taken some pretty significant steps in the industry this year, including building its relationship with the PNG and making the decision to restrict the sale of replica coins. I see this as a positive development for the industry as a whole – a win-win for buyers and sellers of precious metals and bullion.”

The multitude of local dealers and part-time bullion vendors on eBay will still be able to offer their products for auction. Current rules and commissions rates will remain unchanged.

John Feigenbaum  owner of David Lawrence Rare Coins in Virginia Beach, Va.  serves as a rare coin consultant to eBay. He sees the synergy with APMEX as a step in the right direction.

“I personally think this is a very logical extension of the changes eBay is trying to make with the rare coin and bullion communities,” Feigenbaum declared. ” What if you want 250 silver Eagles?  There’s a certain scale it takes to have the proper amount of bullion inventory. APMEX does what they say, and they have a really polished, professional appearance. Embracing bigger dealers legitimizes the eBay platform and brand.”

The alliance with eBay didn’t come together quickly, according to APMEX executive vice president Paul Montgomery.

“We’ve been working on this project for more than a year,” Montgomery said. ” eBay has been very interested in this for a long time. It’s a completely different marketplace for us. It’s a whole new world. and it’s impossible to quantify how many new people will come into bullion through eBay. This is going to be a game changer for our industry. “

“One of the biggest challenges for us was updating prices on a regular basis,” Montgomery said. “On eBay, once you have a price, it stays on unless you go in and change it. They’ve never had this [regular automatic price adjustments] before on eBay.”

Price updates in the APMEX Bullion Center (on eBay) take place once every 10 minutes .

Unlike most other retail products, gold and silver trade at razor-thin margins. If anything, the normal eBay commission is equal to or higher than the typical buy/sell spread on bullion. None of the parties interviewed were willing to discuss the commission scale in the APMEX/eBay deal, but it’s obvious that the normal rates aren’t going to apply.

However customers using the  APMEX Bullion Center on eBay have an added benefit of knowing that all their purchases  are covered by eBay’s buyer protection plan.  That is a major plus for the consumer.

Both parties are involved in the Bullion Education Center that will provide information and guidance to novices in gold and silver buying and investing.

“Even though there are a huge number of active coin buyers and sellers on eBay – I’ve heard as many as a million – there are a lot of people who don’t know much about coins,” Feigenbaum observed. The Bullion Education Center will provide a resource for buyers unfamiliar with the precious metals markets.

“We hope to remove some of the mystery of purchasing bullion for consumers,” Gene Cook added.

While it’s too early to say what kind of impact the eBay/APMEX collaboration will have on demand for precious metals, it’s a major step in creating much greater awareness for tangible assets among the general public.

Resource Links

APMEX Bullion Center on eBay: http://www.ebay.com/Apmex

Bullion Education Center: http://www.ebay.com/bullion-education-center

Video from ANA Money Show in Dallas

Gene Cook, General Manage Emerging Verticals, eBay, Paul Montgomery, Executive Vice President, APMEX, Interviewer: David Lisot.
All kind of coins and collectibles trade on eBay but precious metals have always represented a challenge due to the small price premiums and volatile markets. Now APMEX and eBay have announced a new trading platform for gold and silver. Hear from their respective representatives why this new venture has been created.


Copyright © CoinWeek LLC.  October, 2012

ANA Money Show
Dallas, Texas

Related Articles


  1. Nice article. I wonder how APMEX became an eBay “Top Rated Seller” with only 3 recent transactions. According to eBay “Top Rated Sellers” must offer Free Shipping (APMEX is charging $4.95 on all items I scanned) and you must offer 14 days for returns (APMEX doesn’t offer returns).

    Judging by the prices you would save a few bucks by not ordering directly from APMEX.com (unless you pay their cash price). Also you can use American Express via Paypal, currently APMEX doesn’t take American Express.

  2. This isn’t fair to other sellers. Other sellers don’t get to waive ebay’s crushing rules, just APMEX in this deal. APMEX gets lower fees on ebay to sell their products. What do you get for selling the same thing as APMEX on ebay? Higher fees than APMEX!

  3. Companies should be free to negotiate whatever deals they can. Since eBay is now a dedicated marketer for APMEX they must figure that the fees they get from this deal will exceed the fees they lose from other dealers who will sell less or who pull off eBay altogether. Let the market decide.

  4. Apmex buys silver directly from the US mint. One of the rules from buying directly from the mint is you are not a retail seller. Apmex has an advantage that others don’t. It’s too bad for the real retailers that this was allowed to happen.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.