CoinWeek Podcast #63: Upper Deck President Jason Masherah on the Debut of Blind Pack Modern Coins

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Upper Deck took the trading card hobby by storm in 1989 with the launch of the industry’s first premium baseball card.

Using high-quality photography, forward-thinking graphic design and a counterfeit-proof hologram, the Upper Deck brand immediately established itself as the premier name in an industry synonymous with bubble gum cards. It didn’t hurt that Ken Griffey, Jr.’s rookie card was the first card in the set.

In 2017, Upper Deck will launch another first – blind pack modern precious metal coins as part of its newly launched Grandeur Hockey Coin Collection, which was unveiled on April 4 at the National Hockey League (NHL) Hall of Fame in Toronto. We talk to Upper Deck president Jason Masherah about the program and what it was like for the trading card publisher to enter the modern coin arena for the first time.

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The CoinWeek Podcast is brought to you by PCGS – the Standard for the Rare Coin Industry. PCGS has just launched a new signature label program with former US Mint Artistic Infusion Program (AIP) Designer Thomas Cleveland – visit to learn more.

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PSA-Certified Upper Deck Cards Currently Available on eBay

 Pic  Title  Details
1989 Upper Deck #413 Jim Rice Red Sox PSA 10 Gem Mint *1005 Current Price: $14.99
# of Bids: 0
Ending: 24 days 7 hrs 26 mins
1989 UPPER DECK #776 JOE GIRARDI RC PSA 10 B2500473-253 Current Price: $10.99
# of Bids: 0
Ending: 10 days 17 mins
PSA 10 1990 Upper Deck Bo Jackson # 32 Checklist Royals Gem Mint Current Price: $12.99
# of Bids: 0
Ending: 22 days 15 hrs 18 mins
2008 Upper Deck Patrik Berglund Young Guns Rookie #242 Graded Card PSA 10 Blues Current Price: $9.99
# of Bids: 0
Ending: 29 days 14 hrs 56 mins
1991 upper deck teemu selanne rookie psa 10 graded Current Price: $17.75
# of Bids: 0
Ending: 26 days 23 hrs 45 mins
2000 Upper Deck Pennant Driven Derek Jeter #PD1 PSA 9 Current Price: $9.99
# of Bids: 0
Ending: 28 days 23 hrs 47 mins
 View all items... (Powered by: WP eBay Ads)  


  1. I couldn’t resist. I had to buy one. I haven’t watched hockey since the 90s, but a grab bag is too cool.