Technology Innovation Boosts the Development of Chinese Panda Gold and Silver Coins
Introduction of the Gold Coin Trading System
Over recent years, with the improvement of people’s living standard, gold trade has gradually becomes an important part in the development of national economy. In China’s gold market, Chinese Panda Gold Coin is considered as an unique product with artistic connotation, cultural trait and investment nature. It has been well recognized both domestically and abroad for its diversified varieties and specifications, long history of issuance and guarantee of the state credit. Compared with other commemorative coins, Panda Gold Coin is characterized by a low premium rate and a high degree of value maintenance, and it is the only legal tender that can be repurchased through official channels.
However, what is unknown to ordinary consumers is that Panda Gold Coin was once a kind of niche product with an annual sales of 463 ounces since its first issuance in 1982. Now it has grown into one of the most popular physical gold products, whose sales reached a half million ounces in 2012. The huge increase in sales not only reflects the infinite market potential of the product itself, but also reveals the great power of science and technology behind the scenes. One indispensable momentum is the IT application of the Panda Gold Coin trading, namely the R&D of the Gold Coin Trading System.
Born in the reform and development of the gold coin market
The R&D of Gold Coin Trading System may date back to more than a decade ago when the original fax quotation and manual operation could not meet the growing demands for Panda Gold Coins in the domestic market. In order to accelerate the development of Panda Gold and Silver Coins, Shanghai Gold Coin Investment Company got started on the R&D and implementation of the Gold Coin Trading System under the guidance of China Gold Coin Incorporation. Launched in 2004, the prototype of the system was the world’s only trading system dealing with precious metal products at that time, which was a milestone in gold coin industry.
The launch of the Gold Coin Trading System has solved various problems, such as the difficulty in information management due to the increase of clients and issues result from manual operations including complex process, poor security, heavy workload and high error rate. The processing capacity has been gradually enhanced to 65 transactions per minute from the original 20 minutes per transaction when there was no system. With the help of the Gold Coin Trading System, Shanghai Gold Coin Investment Company set an industry record of 4-ton sales of Lunar New Year gold bars within 3 days.
In addition, the number of clients has also been on the rise. The company had only 40 clients in the beginning while the number of clients has been increasing year by year since the system was launched, reaching 653 up till now. Besides the 96 franchised dealers of China Gold Coin Incorporation, nearly 400 branches of Bank of China, Bank of Communications, China Merchants Bank, China Industrial Bank, China Construction Bank, China Everbright Bank, Beijing Rural Commercial Bank and other local banks can order products in the system. By the means of instant notices, announcements and point-to-point SMS, the system enables more convenient communication and higher information transparency, thus improving the comprehensive services and perception of the users.
Since the launch of the Gold Coin Trading System in 2004, Shanghai Gold Coin Investment Company has achieved a total sales of 35.91 billion RMB.
Center on the customer experience and highlight five innovations
Under the era of Internet Economy, the new Gold Coin Trading System was launched and opened to all clients in November 2012, which marked a completely new phase for the sales of Chinese Panda Gold Coins. The diversity and extendability of the new Gold Coin Trading System provide not only a good “internet+” platform for various precious metal products but also a reliable basic framework for the innovation in the gold coin industry so that creating favorable conditions for achieving the interconnectivity within the entire industry. The new Gold Coin Trading System will bring clients with brand new experience. What are the five innovations indeed?
The first trading system to realize real-time quoting and real-time hedging. Gold Coin Trading System takes the lead in adopting real-time quoting which allows price adjustments according to price fluctuations of gold and silver. Real-time quoting keeps Chinese Panda Coin close to market price and has been followed by many other counterparties since it was implemented. In addition, the trading system is able to conduct real-time hedging operations based on transaction data in order to avoid the risk brought by the fluctuations of gold price.
The first trading system of precious metal commemorative coins to be connected with clients’ operation system. Effectively integrating clients’ demands with stock information through standardized interface services to enable quick feedbacks and excellent experiences for clients in system interaction. At present, Gold Coin Trading System has been connected with the systems of China Merchants Bank, China Industrial Bank, Beijing Rural Commercial Bank and Beijing Gold Coin News Company. The interface’s maximum number of concurrent connections is 200, and the system’s maximum processing capacity can reach 50 transactions per second.
The first trading system to provide professional logistics tracking services on precious metal products in China. Owing to the organic combination of advanced information network technology with modern logistics technology, the delivery capacity has been increased by 10 times and the costs of logistics and management have reduced tremendously. Establishing the real-time logistics tracking system for Chinese Panda Coins makes the real-time logistics tracking of each order a reality. The logistics tracking service greatly improves customer experience since it saves the 30-minute communication time on telephone.
The first trading system to be connected with the gold coin detector in the repurchasing of Panda Gold Coins. The self-developed Panda Gold Coin detector is connected with the Gold Coin Trading System. While inspecting the repurchased Panda Gold Coins, the detector sends the real-time inspection data to the trading system. In this way, Gold Coin Trading System improves the repurchasing process and further realize the investment nature of Chinese Panda Gold Coin.
The first trading system to enable the mixed sales pattern which is unique in domestic market. As the system has been gradually improved, it is able to manage the whole process of trading and settlement online. The system significantly shortens the time spent by both the clients and the employees on confirming the price, stock and other basic information. The employees therefore could concentrate more on customer experience, business innovation and sales channel development.
Clients can design or choose different trading patterns even a mixed trading pattern according to their own needs. Accurate data aggregation and classification also provide important basis for sales and decision-making.
Achieve remarkable economic benefits by promoting the brand value of Panda Gold Coin
By 2015, 11 years has passed since the launch of the Gold Coin Trading System. As a mature online sales system, it realizes reliability, safety, instantaneity and operability at the same time, and integrates sales, finance, logistics and materials effectively. The system successfully coordinates sales with raw material purchasing and production, resulting in an integrated system for information transfer and processing. The “delay” between production and sales, and also between supply and demand turns into “real time”, which has greatly improves the sales forecast and inventory management, while reduces the inventory cost of the whole supply chain. The goal of intelligent management, lower cost and higher efficiency has already been achieved. In one word, the Gold Coin Trading System promotes the brand value of the Panda Gold Coin as well as the company’s operation capacity in all aspects.
Since the new system was launched in 2012, it has completed more than 30 thousand orders and a total sales of 17.85 billion RMB, which comes from the sales of 1.376 million-ounce Panda Gold Coins, 8.723 million- ounce Panda Silver Coins and 35.6-ton other derivatives. These statistics were unimaginable in the traditional trading pattern. Therefore, it is obvious that the power of science and technology is bringing significant social and economic benefits for the development of precious metal commemorative coins, and also advancing the information construction of the issuance of precious metal commemorative coins in China. We firmly believe that with the help of technology innovation, Chinese Panda Gold and Silver coins will enjoy an ever brighter future.
Company Introduction
Shanghai Gold Coin Investment Co., Ltd was established in 2002, which is the subsidiary set by China Gold Coin Incorporation in Shanghai. Shanghai Gold Coin Investment Company is one of the first comprehensive members of Shanghai Gold Exchange with registered capital of RMB 150 million. The company’s business includes the sales of Chinese Panda Bullion Coins and other precious metal derivatives.
In 2012, China Gold Coin Incorporation approved to establish the Marketing Center of Chinese Panda Bullion Coins based on the existing Shanghai Gold Coin Investment Co., Ltd. As an organic component of China Gold Coin Incorporation, the Marketing Center of Chinese Panda Bullion Coins is responsible for specific operations on the marketing of Chinese Panda gold and silver bullion coins under the leadership and authorization of China Gold Coin Incorporation, meanwhile fulfills certain management functions.
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科技创新助力熊猫金银币事业腾飞
——记上海金币投资有限公司金币交易系统
近年来，随着国民生活水平的提高，黄金交易逐渐成为国民经济发展中的重要组成部分，而熊猫金币作为我国黄金交易市场中兼具艺术内涵、文化特质和投资属性的特有产品，以其品种规格多样、发行时间长、国家信誉保障等特点,已经为大家所认可，相较其他题材性纪念币，熊猫金币升水率低，保值程度高，也是目前唯一能够通过官方渠道进行回购的国家法定货币。
然而不为普通消费者们所知的是，熊猫金币自1982年发行以来，曾经只是个年销售量463盎司的小众产品，如今成长成为老百姓熟悉喜爱明星实物黄金产品，年销量也一度突破50万盎司，这不仅体现了产品本身无穷的市场潜力，科技的力量更是当仁不让的幕后英雄，其中，熊猫金币交易体系的信息化——“金币交易系统”的研发建设是其中不可或缺的一环。
在金币市场改革发展浪潮中应运而生
据了解，金币交易系统的研发还要追溯到十多年前，随着国内市场对熊猫金银币需求的增长，原有的电话传真报价、手工操作已无法满足业务需求，为加快熊猫金银币发展，在中国金币总公司的指导下，熊猫金币国内总承销上海金币投资有限公司着手研发实施金币交易系统，系统的雏形始创于2004年，作为当时世界上唯一实现贵金属产品销售的交易系统，具有里程碑和划时代的意义。
金币交易系统上线后，解决了因销售客户增加而造成的信息管理难度增大，人工审核及数据汇总流程复杂、安全性差、工作量大、出错率高等诸多问题，处理时间由原来的20分钟/单逐步提升至到了65单/分钟，同时该系统曾创下3天卖出4吨贺岁金条的业内记录，业务处理能力大大提高。
此外，渠道数也随之增长。熊猫金银币销售初期公司仅有客户40家，系统上线后，客户数量逐年增加，目前已达653家。除全国96家中国金币特许经销商等，包括中国银行、交通银行、招商银行、兴业银行、建设银行、光大银行、北京农商银行等地方性银行在内的近400家分支行均能在系统上进行订货，并能通过实时通知、公告、点到点短讯互通，实现与渠道客户的便捷沟通，使信息更加公开透明，提升了综合服务水平及用户感知度。
自2004年上线以来，通过金币交易系统已实现销售总额达359.1亿元。
以客户体验为中心，凸显五大创新特色
在迈入互联网经济的当下，2012年11月新版金币交易系统正式发布并面向所有交易方实施运行，标志着熊猫金币销售工作进入了一个全新的阶段，新版金币交易系统的多元化、扩展性，不仅为各类贵金属产品的销售提供了一个良好的互联网+平台，也为金币行业的各类创新演变提供了可靠的基础框架，为整个行业实现互联互通创造了有利条件。新版金币交易系统将为客户带来怎样全新的体验，那就让我们来看看其呈现的五大创新特色。
首家实现实时报价、实时补料的交易系统。金币交易系统率先采用了实时报价体系，根据金、银价格的波动幅度实时调价，熊猫金银币价格紧贴市场走势，该模式实施后，贵金属行业纷纷效仿。此外，系统能够根据实时交易数据进行对冲统计，实时补料，规避了金价波动所带来的风险。
首次实现了贵金属纪念币与客户业务系统专线对接。提供标准化的接口服务，通过系统接口对接将客户需求与终端库存、物料信息有效整合,使客户在系统交互中获得快捷反馈和良好体验。目前，系统已与招商银行、兴业银行、北京农商行、北京新文时代金币文化传播有限公司完成系统对接，接口最大并发在线连接用户数能够达到200个，系统的最大处理能力能够达到50笔/秒。
首次开通国内贵金属产品专业物流在途查询。建立现代物流综合服务的供应链，将先进的信息网络技术和现代物流技术有机结合，物流发货能力提升了10倍，大大降低了物流成本和管理成本；建立熊猫金银币物流配送实时追踪系统，实现了订单物流状态实时追踪，与客户、承运商的沟通时间由30分钟降到了实时，提升了客户体验。
首次实现熊猫金币回购检测与交易系统对接。自主研发熊猫金币检测仪设备，进行熊猫金币检测，并与金币交易系统对接，实时传递检测数据；建立完善了熊猫金币的回购流程，进一步实现了熊猫金币的投资属性。
首次创立了熊猫金银币在国内独有的混合销售模式。通过系统的逐步完善，实现了交易和结算全周期在线处理，大幅减少了与客户确认价格、库存及基本信息的沟通时间，使员工更专注于客户体验、业务创新和渠道拓展；客户可根据自身特点设计、选择不同的交易模式，也可多交易模式配合使用；精确的数据汇总与分类，也为销售与决策提供大量重要依据。
提升熊猫金币品牌价值 经济效益显著
到2015年，金币交易系统已经走过了11年，作为一个成熟的在线销售系统,它实现了可靠性、安全性、实时性、可操作性的良好统一，将销售、财务、物流、物料有效综合，成功地将销售与原材料采购、生产有机的配合起来，形成一体化的信息传递和信息处理体系，使生产与销售之间、供给与需求之间的“时滞”变为“实时”，大大改善了销售预测和库存管理，降低了整个供应链的库存成本，达到了智能化管理和降本增效的目标，全面提升熊猫金币的品牌价值和公司的运营能力。
据统计，2012年新版系统上线后，系统共完成销售录单总量3万余单，实现销售总金额178.5亿元，完成熊猫金币销售总量137.6万盎司，熊猫银币销售总量872.3万盎司，其它衍生品35.6吨。这在过去传统的交易模式下是不可想象的。由此可见，科技的力量正为贵金属纪念币的发展带来了显著的社会效益和经济效益,推动了中国贵金属货币发行工作的信息化建设。我们期待并相信，在科技创新的助力下，熊猫金银币的明天将更加美好。
（完）
公司简介
上海金币投资有限公司成立于2002年1月30日，是中国金币总公司在上海设立的子公司，为上海黄金交易所第一批综合类会员。公司业务范围包括承销普制熊猫金币以及各类贵金属衍生产品，公司注册资本1.5亿元人民币。
2012年，经中国金币总公司批准，以现有上海金币投资有限公司为基础组成的中国金币总公司熊猫投资币营销中心挂牌成立，作为中国金币总公司的有机组成部分，在总公司的领导和授权下开展工作，将主要承担熊猫普制金银币营销的具体操作职责，同时履行一定的管理职能
