CoinWeek Podcast #63: Upper Deck President Jason Masherah on the Debut of Blind Pack Modern Coins

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Upper Deck took the trading card hobby by storm in 1989 with the launch of the industry’s first premium baseball card.

Using high-quality photography, forward-thinking graphic design and a counterfeit-proof hologram, the Upper Deck brand immediately established itself as the premier name in an industry synonymous with bubble gum cards. It didn’t hurt that Ken Griffey, Jr.’s rookie card was the first card in the set.

In 2017, Upper Deck will launch another first – blind pack modern precious metal coins as part of its newly launched Grandeur Hockey Coin Collection, which was unveiled on April 4 at the National Hockey League (NHL) Hall of Fame in Toronto. We talk to Upper Deck president Jason Masherah about the program and what it was like for the trading card publisher to enter the modern coin arena for the first time.

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The CoinWeek Podcast is brought to you by PCGS – the Standard for the Rare Coin Industry. PCGS has just launched a new signature label program with former US Mint Artistic Infusion Program (AIP) Designer Thomas Cleveland – visit to learn more.

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PSA-Certified Upper Deck Cards Currently Available on eBay

 Pic  Title  Details
1989 Upper Deck #1 Ken Griffey Jr. RC PSA 5 Rookie HOF Mariners Current Price: $23.0
# of Bids: 0
Ending: 2 days 11 hrs 41 mins
1989 Upper Deck Craig Biggio # 273 PSA 10 Current Price: $14.99
# of Bids: 0
Ending: 25 days 7 hrs 57 mins
1989 Upper Deck Ken Griffey Jr. #1 Rookie PSA 9 MINT Current Price: $64.99
# of Bids: 0
Ending: 27 days 3 hrs 37 mins
# of Bids: 0
Ending: 11 days 7 hrs 22 mins
1991 UPPER DECK HEROES # 27 HANK AARON AUTO /2500 PSA AUTHENTIC Current Price: $155.0
# of Bids: 0
Ending: 6 days 1 hr 44 mins
1989 UPPER DECK UD KEN GRIFFEY JR Rc PSA 6 Current Price: $21.99
# of Bids: 0
Ending: 25 days 11 hrs 20 mins
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  1. I couldn’t resist. I had to buy one. I haven’t watched hockey since the 90s, but a grab bag is too cool.